As part of the successful Sky Sports rebrand, Sky Creative Advertising tapped Territory to design new opening titles and content for the dedicated Super League channel. With a vision to celebrate Sky's coverage of the sport with fresh energy, the brief included a 45 second opening title sequence for Sky Sports Super League, a 20 second generic Rugby League sequence and multiple bumpers.
Designed to tie in with Sky Sports rebranding and its emphasis on personality, Territory was asked to push beyond genre conventions with a modern twist on the spirit of the game. The result is a highly stylised 2D cel animation that features a dynamic collage of all the Super League team mascots. Created to tell the story of the battle for the championship, the title sequence conveys the energy, drama and passion of the sport.
Produced at Territory Studio
Creative Director - Andrew Popplestone
Lead CG Artists - Sam Munnings & Ashley Pay
Lead 2D Artist - Javier Ren
Producer - Joy Whilby
Executive Creative Director - Ceri Sampson
Design Director - Chris Sharpe
Senior Designer - Brad Le Riche
Senior Producer - Sophie Brooks