The lines just got wider.

As part of my remit as Director of film and animation for HEAD, working with the team at HEAD Design & Innovation Lab in London I developed concepts, designs and an overall branding narrative for the entire Radical campaign. Alongside Head of Communications Fabian Fehr and Global Creative Director Gion-Men Kruegel we built a top to toe campaign for the launch of the new HEAD Prestige Graphene racquet.


The Prestige Racket is a legendary classic for the modern, experienced player. With a sleek, reduced design that beguiles the sophisticated technology within that allows the highest quality performance and absolute precision.

Utilising the cutting edge Graphene technology the Prestige is unlike any other racquet. Sleek, elegant and uncompromising, it is the elite.

Direction - Andrew Popplestone

3D Animation - Jason Drew

Audio - Zelig Sound

Produced at HEAD Design & Innovation Lab