HEAD - (RED) RALLY CAMPAIGNBrand
HEAD - (RED) RALLY CAMPAIGN
Director - Andrew Popplestone
Animation - Alasdair Willson
Audio - Zelig Sound
Producer - Andrew Popplestone
HEAD Global Creative Director - Gion-Men Kruegel
Produced at HEAD Design & Innovation Lab
(RED) is a global charity at the forefront in the fight against AIDS.
In 2006, Bono and Bobby Shriver began paving the way for a new generation. An AIDS FREE GENERATION.
They founded (RED) with a simple mission—to make it easy for people and businesses to join the fight against the deadly virus.
HEAD came on board to partner up with (RED) and give up some of their profits to fight AIDS.
To coincide with the US Open HEAD and (RED) decided to create the Worlds Longest Rally online Inspiring people to share the message via social media and for every 'share' HEAD would donate 1 Euro to (RED).
Therefore we produced a series of animations with four of our leading HEAD athletes to spread this message.